Wheelhouse is a 2022 Bicycle Retailer Excellence Awardee
Drum roll, please! For the 8th consecutive year, Wheelhouse has been recognized as one of America’s Best Bike Shops with a National Bicycle Retailers Association Bicycle Retailer Excellence Award.
To be awarded, a detailed application is submitted and reviewed. It vets operations, website, social media, policies, community outreach, inclusivity, and diversity. Additionally, the shop gets “Secret Shopped,” where our customer service is evaluated over the phone, via email, and in person.
From the NBDA’s release:
The NBDA has announced the 2022 winners of the Bicycle Retailer Excellence Awards (BREA). 111 retailers from North America have been awarded this recognition in levels of Platinum, Gold, Silver, and Bronze. These levels were based on application score and online presence, including website and social feeds. BREA is an update on the past Americas Best Bike Shops Program. The rebrand, in 2021, focused on inclusivity while celebrating the diversity in bicycle retail.
Retailers that earn the distinction of Bicycle Retailer of Excellence, the most significant credential of its type for independent bicycle dealers, receive an official certificate, marketing signage for their shop, and digital marketing materials for their websites and social media.
Retailers will be recognized for their retailer excellence at a live ceremony to be held at the Big Gear Show in August. The award presentation will also be broadcast live via the NBDA You Tube Channel, for those retailers unable to attend. In addition to the Excellence Awards a few other presentations will be made; the People’s Choice Retailer Winners, in which riders voted for their local retailer, will be congratulated and the NBDA will welcome association partner HLC to the stage to award several scholarships to winning retailers for NBDA memberships.
“Our vision with BREA, as with all our programs, is to lead bicycle retailers to excellence”, said NBDA President Heather Mason. “We have been grateful to share retailer application responses as examples of excellence with the industry at large via our podcast and other vehicles. My heartful congratulations and thanks to all this year’s participants. We look forward to recognizing our retailers of excellence this summer.”
The NBDA is grateful to SmartEtailing who provided participants and winners alike with social media assets for both the People’s Choice Campaign portion of the BREA awards as well as the winners recognition badge.
“Watching the program develop over the past several years has been exciting,” stated NBDA Development Director Rachelle Schouten. “It gave us great pleasure to see so many retailers move into the Platinum level recognition. With such diversity of shops, the expanded application truly allowed us to see the retailers for their unique qualities. So many communities are fortunate to have such stellar local bicycle retailers.”
An application packed with deeply analytical questions designed to have you digging deep into the “why” behind your business while investigating current practices all aimed at delivering you higher end profitability and improved culture.
Thank you to the NBDA for recognizing the hard work of Wheelhouse and other independent bicycle retailers! - Kelli & Crew