Holiday Apparel Sale!

We are running an online holiday apparel sale in partnership with ESP. Just 5 items to choose from featuring our city map logo: a crewneck sweatshirt, long- and short-sleeved tees, wool cap, and winter beanie.

Orders must be placed by December 5 for shipping the week of the 12th. One minor thing: the hats are being embroidered so there is a small chance they won’t be done in time to ship in time for Christmas. If that were to happen, we will get you a fancy PDF card you can print out for or email to the giftee.

SHOP HERE

Our logo is a simplified map of the city, showing the Detroit River and our spoke streets: E. Jefferson, Fort, Michigan Avenue, Grand River, Woodward, and Gratiot. It was inspired by our mentor Colin Hubbell, who was a Detroit booster and developer before it was cool to be one.

We sat down over breakfast and showed him some preliminary logos – we were stuck in this very literal place: there were wheels and houses in all of them. (Obvious much?) He threw the paper on the table and pronounced, “These logos suck!”

He told us to play with a map of the city, to look at the spokes of Detroit’s streets as the spokes of a wheel. We looked at each other, mouths agape, and exclaimed in unison, “That’s an awesome idea!

Read more about Colin HERE.

Even though it’s been 15 years, the logo endures. We think it’s timeless!

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