Holiday Gift Card Bonus Bucks

This holiday, give the bike-lover on your list the perfect present: a Wheelhouse gift card! They can use it towards a new bike, some accessories, or a tune up — it’s good towards any retail or service purchase. We will mail you or your giftee the card or set up a house account. A hand-written personal note can be added at no additional cost and we don’t charge to ship.

HOLIDAY 2022 SPECIAL: Spend $50 on gift cards, earn a bonus $5! Spend $100 on gift cards, earn a bonus $10! Bonus bucks can be applied to the existing gift card(s), a new one can be created, or they can be added to a customer account (yes, yours if you’d like!). Purchase by December 15 to ensure receipt by Christmas via USPS. Local? We can arrange to meet at the shop for pickup or deliver for a fee based on location.

If you are looking to gift a guided tour or bicycle rental, click here. Your giftee will receive an email with a special code that they may use to reserve online at their convenience.

Holiday Apparel Sale!

We are running an online holiday apparel sale in partnership with ESP. Just 5 items to choose from featuring our city map logo: a crewneck sweatshirt, long- and short-sleeved tees, wool cap, and winter beanie.

Orders must be placed by December 5 for shipping the week of the 12th. One minor thing: the hats are being embroidered so there is a small chance they won’t be done in time to ship in time for Christmas. If that were to happen, we will get you a fancy PDF card you can print out for or email to the giftee.

SHOP HERE

Our logo is a simplified map of the city, showing the Detroit River and our spoke streets: E. Jefferson, Fort, Michigan Avenue, Grand River, Woodward, and Gratiot. It was inspired by our mentor Colin Hubbell, who was a Detroit booster and developer before it was cool to be one.

We sat down over breakfast and showed him some preliminary logos – we were stuck in this very literal place: there were wheels and houses in all of them. (Obvious much?) He threw the paper on the table and pronounced, “These logos suck!”

He told us to play with a map of the city, to look at the spokes of Detroit’s streets as the spokes of a wheel. We looked at each other, mouths agape, and exclaimed in unison, “That’s an awesome idea!

Read more about Colin HERE.

Even though it’s been 15 years, the logo endures. We think it’s timeless!