We Got Secret Shopped!

Every year since 2015, we've submitted an application to the America's Best Bicycle Shop (Bicycle Retailer Excellence Award) program administered by the National Bicycle Dealers Association. The process is kinda a pain, but it's a great annual assessment of our operations. Part of the review process is being secret shopped.

A secret shopper emails, calls, and visits us — of course, we aren’t told when — and we get graded on professionalism, product knowledge, customer service, our website, and appearance of the shop.

We got back our secret shopper report and, well, we nailed it with a 91%! Kudos to our fantastic staff for knocking it out of the park!

We haven't heard back if we're ultimately being awarded ABBS/BREA for 2022, but this secret shopper report sure bodes well. We should hear in July. Fingers crossed for 8 years in a row!